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SDI Experts in the News

Market Watch: Flu Vaccines—Universal Need, Local Application
PM360, September 2011

Patent Expiring? When to Pull the Plug on Personal Promotion
PM360, August 2011

Electronic Medical Records Deliver Richer Understanding of Patients, Physicians
PM360, July 2011

Market Watch: Prostate Cancer
PM360, June 2011

Addressing Payers' Impact on Patients and Physicians
PM360, May 2011


Reach More Potential Patients
PharmaVoice, April 2011

Total Patient Experience: Evidence for Demonstrating a Drug’s Value
PM360, March 2011

Market Watch: The ARB Class Effect
PM360, Feb. 2011

How Doctors Rate Reps
Pharmaceutical Representative, Feb. 2011

OTC and Retail Purchases Round Out the View of Patient Behavior
Pharmaceutical Commerce, Jan/Feb 2011

Market Watch: Today’s GERD Market
PM360, Jan. 2011

Total Patient Experience: What Else Is in a Patient’s Shopping Basket?
PM360, Dec. 2010


Optimizing TV Advertising Placements & Results
Pharmaceutical Executive, October 2010


Increasing the Impact of Direct-to-Patient Programs
PharmaVoice/View on Marketing, October 2010

Tracking Meetings in Troubled Times
Pharmaceutical Executive, September 2010





The Patient-Level Approach to Studying Healthcare
Pharmaceutical Commerce, April 2010






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